Lately I’ve had the opportunity to work with several designers on their lookbook collections. For those of you that might not know what a lookbook is, it’s an editorial shoot that features a designer’s latest collection that they’ve created. A lookbook shows the variation of the pieces in the collection, how they look on someone, and how each piece can styled for the customer’s reference. It’s a lot of fun to be involved in because you really get to be creative and come up with some cool stuff depending on what the designer wants for their collection. Sometimes the lookbook is more simple to really show off each piece, sometimes the designer really wants to tell a story for their collections so we do something more elaborate to create a world where the designer’s pieces live.
One of the lookbook’s I recently did was for Alyssa Nicole. She really wanted to create a story and wanted the lookbook to have a whimsical, dreamy quality. So we woke up early one morning and photographed her wearing her own collection in a dreamy backlit forrest. It was a lot of fun to experiment and create some cool effects to create a fantasy-like world for Alyssa Nicole.
The other lookbook collection I photographed was for Joy Dravecky Jewelry. Joy wanted her lookbook to focus more on each individual piece so her customers could see how each piece could be worn and styled. The photoshoot we did was more sweet and simple so the focus was more on the jewelry, so we styled the model in some stylish modern sportswear.